It will be tough to describe yourself or your business and design your website to best reflect your brand. We suggest you ask others what they think about your products or services and use their comments to help mold your site's content.
Select the type of website you desire:
An Infosite - a website dedicated to providing the public with topical information.
A NPO site - a non-profit website that supports a community with cost-free products or services for the benefit of those in need.
A Personal Website - a website focused on topics that are of interest to the site's owners and published to share its gathered content to the public... i.e., a family history site or a site that promotes a hobby.
An eCommerce Website - a business website that provides goods and services that are for sale to the public. This type of site often requires an online store that catalogs products and/or services that are available for purchase by the public. The process of online transactions will add complexity to the website, thus increasing the cost of its build. Online stores need to address a method for confirmation of orders, tracking shipments; collection of funds (e.g., PayPal, major credit cards -which require numerous legal requirements be met); handling of customer inquiries, complaints, and returns; and a host of federal, state and local tax collecton and reporting. The website builder is not reponsible for complying with many of these legal requirements but probably has enough experience to refer you to the proper authorities. Here are other pointers to consider:
• Perhaps offer a survey to get outside opinions.
• Make notes of your clients' comments at points of sale.
• Keep your content short and to the point - bullets work well since they encourage readership, unlike long paragraphs.
• Be sure to double-check grammar and spelling
• Re-read your text to make sure what you're saying is accurate
• Think about how you want your readers to navigate through your site
• Make an outline of THE MOST IMPORTANT topics you want to relay to your customers
Site navigation is the most critical thought process to assure your site fullfills yours and your clients' needs.